Cookies | All Kinds of Restaurant

Otis Spunkmeyer

June 6th, 2010 admin No comments

Otis Spunkmeyer

How to Hold a Profitable Cookie Dough Fundraiser

It really does not matter what you are planning to sell in your fundraiser. You could have the best product or the worst product in the world and still have a great fundraiser if you do the right incentive program.

Cookie Dough

When running a cookie dough fundraiser you are at a distinct advantage over other types of products. The advantage is that everyone likes cookies. Try to think of someone that you know who does not like one kind of cookie or the other. I would bet that you can not think of a single person.

Another advantage with this kind of fundraiser is that the product is pre-sold. You do not have to worry about carrying around a roll of tickets or a stack of cards. All you have to carry is a brochure, an order pad, and a pen. Just visit the homes of friends, neighbors, and relatives and make your sales pitch. No heavy lifting involved.

Running a cookie dough sales is very straight forward and simple. Your sales personnel (teachers, parents, students, volunteers, etc.) simply present their sales brochure to potential customers and then take orders, allowing them to choose what they would like. Payment is collected from your customer at the time the order is placed and your volunteer moves on to the next prospect. Pretty easy so far isn't it?

On the specified ending date of your fundraiser all of the orders and payments are collected from your sales force and are submitted to your cookie dough supplier. Your order will arrive in two to three weeks and be ready to distribute to your customers.

Cookie dough fundraising usually requires no out of pocket expense and that is a distinct advantage when trying to raise money for a cause. By collecting your money up front, you also have your profit in hand much quicker. When you use a post-pay method it will take much longer. The income you can expect when using cookie dough as your fundraising incentive is in the neighborhood of 40 percent.

As with any other type of fundraising effort there are some additional expenses that you must factor into your equation. These expenses might include added prize incentives to help motivate your sales force.

Use cookie dough when conducting your next fundraiser and you will not be disappointed. Everyone loves cookies.

About the Author

AIM Fundraising was one of the pioneers in cookie dough fundraising. Over the last 11 years AIM has helped schools and non profit groups raise over 20 million in profit with their cookie dough fundraiser.