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June 30th, 2010 admin No comments

Budweiser Beer

Westward movement of the beer industry competition for production capacity in Sichuan

April 15, the international beer giant InBev expanded store-opening Budweiser Ziyang, investment 650 million yuan to build its first beer in the southwest production base. At the same time, Zhujiang Beer has been repeatedly investigated Guangyuan Guangyuan economic development zone to be set up in the new plant. Continuous influx of foreign brands in the same time, before the plant in Sichuan Sichuan Yanjing Beer will increase annual capacity from 10 million liters to 20 million liters, CR Snow has also recently and 300,000 tons of beer in Jiang Dacheng expansion project cooperation ... ... Beer companies competing in the River expansion enclosure behind the steady rise of the beer industry market trend highlights, Sichuan beer market is enormous potential demonstrated.

Huge potential

Beer giant favor of Sichuan

14, Sichuan, Yanjing Beer Bulletin released, a quarter of total production and sales of beer, 27,500 tons, sales income of 55.69 million yuan, an increase of 173%. "Based on sound market expectations, we have annual production capacity from 10 million liters to 20 million liters. "relevant person in charge of the company that will gradually get out of Sichuan Yenching Northeast, distribution Chengyu.

Yanjing Beer in accelerating the pace of market distribution, while earlier in the Sichuan plant of Kingway Brewery Holdings already profitable. "Kingway Chengdu Company will achieve profitability from last year, far lower than most of the profit cycle of beer brands." 14, the company's chairman and Peng-Fei Chen told reporters.

"With more than 200 million people in the Southwest market potential." 15, in the Budweiser InBev Ziyang plant started the ceremony, the company's West Area president, He Yao-chi, said Budweiser InBev's products are currently in Sichuan sales only nationwide sales of 5% , with great room for improvement. It is learned that the British Bo Xinan Budweiser beer production base area of 136,000 square meters, a capacity expected to reach 300,000 tons, the new plant will be completed in June 2011 formally put into production.

The Pearl River Beer and Guangyuan contacts nearly a year, the relevant head of Investment Promotion Bureau in Guangyuan City, said, companies are optimistic about the investment environment in Guangyuan, and market radiation.

Expansion enclosure face competitors competing in the Sichuan already has 14 production bases, production capacity more than 1 million tons of China Resources Snow is also a big step up, speed up the annual output of 300,000 tons of beer Neijiang production line construction.

The "Sichuan beer production capacity is close to 4 million tons, jumping to the forefront in China." 15, marketing specialist, said Li Ping, in the past few years, coastal beer to excess capacity, a number of competing brands of beer into Sichuan, southwest of distribution, as at present, Sichuan and Chongqing Beer already has snow, Jinwei, Yanjing, Qingdao, more than 10 brands. "Southwest has a large number of beer companies market new market growth."

Competitive Upgrade

Precision Marketing to overturn the traditional

"More than 10 beer giant, nearly 400 tons of beer production, it is conceivable, and even the southwestern Sichuan beer market in the next competition will be fierce." Industry estimates.

The face of the many beer manufacturers Sichuan, Sichuan, the AB InBev just flashed their own advantage. "We will use the German hops and the world's finest raw materials and brewing beer." The company said relevant in the future production base southwest of Budweiser beer will be high-end positioning, main attack the night market, restaurants and other high-end consumer brand sites. "We will take the diversion of high low-end market marketing strategy." Yanjing responsible person Sichuan, Sichuan Yanjing beer launched main products such as Yanjing beer, Yanjing pure hygiene, prices of 8-15 per focus range, mainly aimed at urban consumers, some low-end products are main attack the rural market. It is understood that in order to develop the rural market, Yanjing Beer has been in Xichang, Hechuan and other established offices in 23 markets. In addition, journalists from the province, Qingdao, snow and other enterprises was informed that this year, Qingdao, snow will increase the "pure health" and other high-end product development and promotion, and in the summer beer festival and other activities to promote sales.

"Every competitor entering the market structure may affect, but our advantage is obvious." Peng-Fei Chen said this year in March, Chengdu Kingway access to national green food production title, "As far as I know, Kingway Brewery production of beer in the whole of Sichuan was the title of the first beer brand. "face of the upcoming season, Kingway the main" green card "green around the edge for a series of activities planned and shaping health Jin Wei , high-end brand image.
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